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Academy Nobilis Paid Ad Campaign
Academy Nobilis is a newly launched premium support tier within Bridgeway Academy, designed specifically for gifted and neurodivergent learners who need a more customized homeschooling experience. My objective was to develop a full funnel of targeted ad copy and manage two coordinated media launches to drive awareness, interest, and applications among both current homeschoolers and families considering homeschooling for the first time. This included creating six distinct, audience-specific ad sets that spoke directly to the unique needs, motivations, and pain points of these learner groups while positioning Academy Nobilis as the transformative solution.
THE EXECUTION
I led concept development, ad copywriting, and creative alignment across two coordinated media launches.
Execution Highlights:
✔ Developed six detailed ad sets
Each tailored to a unique persona (e.g., gifted learners, 2e students, parents overwhelmed by IEP struggles, families new to homeschooling, etc.)
✔ Crafted high-impact messaging frameworks
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Emotional pain-point hooks
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Solution-oriented benefits
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Clear differentiators for Academy Nobilis
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Strong CTAs (“Apply Today,” “Find Your Support Team,” etc.)
✔ Built storytelling-based creative direction
Guided visual concepts for static graphics, testimonials, and short-form video-based ads.
✔ Aligned content with monthly campaign calendars
Ensured every launch phase was timed with Bridgeway’s broader enrollment cycle, maximizing visibility and conversions.
✔ Collaborated cross-departmentally
Worked closely with internal teams and designers to ensure consistency across ads, landing page messaging, and social content.
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COPYWRITING STRATEGY EXAMPLES
ORGANIC CAMPAIGN
This paid campaign was supported by a fully coordinated organic strategy deployed across Instagram, Facebook, YouTube, and LinkedIn. I planned, created, and executed all organic content to ensure consistent messaging, cross-platform alignment, and maximum reach. Below are examples of the multi-platform assets developed for this campaign.
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